As is probably obvious by the last post, I visited the cinema last week. (Not the Grosvenor I’m afraid, the Cineworld!) As I walk in, they have these two cinema seats plonked in the lobby area in front of a screen… it turns out these two seats are new 4D motion technology they are introducing to one of the screens at the Renfrew Street Cineworld. I did have a go on them – I think the closest thing you could relate it to would probably be one of those simulator rollercoaster rides you get in arcades.
D-Mox Motion Seat
It’s actually one of the first cinemas to be offering this experience to cinema-goers, following a deal that was signed between Cineworld and D-Box technologies. The price to pay to offer this experience does sound a bit steep though, apparently costing an extra £4.50 a ticket. The first movie that is coming out with this motion technology is the Disney film John Carter – a science fiction action film. You can view the trailer for it above, and if you want to read more about the film visit its trusty IMDB page here.
According to a YouGov poll, 41% of us think that 3D is just a gimmick, and more people agreed that it did NOT improve the quality of a film. I’m not too fussed about 3D films if I’m being honest – it’s a nice extra to have, but I’d happy just watch a 2D film with no complaints too. Only time will tell if this new technology will catch on. The only thing I’ll say is this though – the final Harry Potter would have been amazing using this 4D technology, especially with the massive battle scenes.
So, as citizens of Glasgow we have the privilege of being some of the first to experience the 4D motion cinema experience in a few days, from the 9th of March! Feel free to leave a comment below with your opinion and vote on the poll – are you excited about this new technology, or is this a step too far in the attempt to keep cinema alive?
Sacco Film 